With a responsive web design, the website can get adjusted as per the visitors’ viewport. The ultimate goal of getting responsive web design services is to give a website the ability to get rendered differently based on the screen size of the device. This allows the website visitors to get an optimal experience irrespective of the mode they use to access your website.
One of the primary benefits of the responsive web design is that the site gets loaded quickly without getting distorted. Moreover, the users do not require resizing anything in their viewing content.
What is the concept of responsive website design?
The concept of responsive website design was prevalent from a long time. However, it came to be developed only when developers started recognising its importance with the advent of digital devices of various sizes. This happened in the years after 2000 when tablets, mobile devices became popular with the users. In these times, the developers had to undergo a struggle for making their websites more attractive on tablets, smartphones, and mobiles with the use of flexible layouts.
So, websites were created which could respond to the devices of users. Many users access the internet with mobile devices rather than using personal computers or laptop. It is obvious that companies which do not cater to the customers’ requirement to use internet with the mobiles and are becoming unreachable and their websites are becoming obsolete.
It is imperative for businesses to realise that responsive web design services allow you to embrace a lot of benefits of digital marketing. Read on further to understand the advantages you get with the help of a responsive website design
More mobile traffic: As per data, in 2015 more than half of the traffic on the business websites having business locations in the US is got through mobile devices. It is, thus, necessary for companies to have a website which can get rendered in the right way on the smaller screens so that users experience an optimal layout.
There are some businesses that opt for a separate version of a website for mobile and other devices. However, the design of the responsive web is a more versatile and better option with lower cost requirements.
Faster mobile development at low prices: It takes considerable amount of time for making standalone mobile application apart from the desktop website. In this fast-paced world, time saved is equivalent to money saved. The responsive design cost considerably less than creating two separate websites. Moreover, one saves a great deal in the long run as there is no requirement to spend on the maintenance and configuration cost of two separate websites.
Lower maintenance needs: An additional testing and support is required for using standardized testing methodologies for ensuring an optimal layout on all kinds of screens. Moreover, one does not have to make an effort and time and money on separate content strategies administrative interfaces and hiring different design teams for separate websites. The responsive design means a lesser amount of headache not only for the developers, consumers and the business owners.
Having a responsive website design using modern techniques like responsive image display and changing improves the loading speed of the website.
With responsive web design services, it is easier to perform digital marketing actions and apply using SEO techniques in order to generate better results and greater profits.